At Save Our Sugar, “sweetener-free” means no artificial, natural, or zero-calorie sweeteners of any kind — including stevia, sucralose, aspartame, acesulfame-K, saccharin, and others.

If it’s added to replace or boost sweetness without being sugar, it’s not on our shelves.

We love our drinks without added sweeteners (apart from sugar!). Made with real ingredients and heritage recipes — that’s us.

Excess sugar absolutely is. We’re not defending overconsumption — we’re defending choice and honest labelling.

Our goal isn’t to say “sugar is healthy,” but that you deserve the option to enjoy traditional recipes without chemical substitutes.

Since the UK’s Soft Drinks Industry Levy (“sugar tax”) began in 2018, most major brands reduced sugar by adding sweeteners to avoid the levy.

That’s why so many familiar drinks now taste different — and why it’s hard to find the originals.

Our inventory is all made by third-parties and we source from multiple places. We do not currently manufacture or bottle our own products. We are not endorsed by any of the companies who's products we sell and receive no direct compensation from them.

We are in the fact-finding stage of our next adventure of launching our own in-house range of sweetener-free drinks and anticipate bringing them to market in mid-2026.

We don’t make health claims. Our focus is on taste, transparency, and authenticity — not selling miracle drinks.

Many of our products are still indulgent; they’re just made the way they used to be, with real ingredients.

Most small-batch and heritage brands producing sweetener-free recipes aren’t mass-manufactured.

You’re paying for genuine ingredients, not cost-cutting formulations. We also store and ship liquids — heavy, breakable, and expensive to move — but we do our best to keep prices fair.

We don’t lab-test every bottle (yet!), but we meticulously review ingredient lists, manufacturer statements, and formulation updates.

We manually inspect every fresh shipment and carry out full quarterly audits. We also aim to implement spot lab-testing in the future for added verification.

If a brand changes its recipe to include sweeteners, we remove it. Transparency is the point — you shouldn’t have to second-guess your drink.

Please tell us immediately. We’ll verify it and, if confirmed, remove the product.

We take that seriously — this whole project exists because big brands didn’t.

We understand the importance of dietary needs. While we focus on sweetener-free products, we check each product label for the 14 common allergens, like nuts, gluten, dairy, etc. — but always verify before consumption.

If you have specific concerns, please contact us, and we’ll assist you in finding suitable options.

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We are a small, independently-owned business based in Leamington Spa, Warwickshire.

Our founder, Cal Daly, is a former chef and the grandson of a farmer. Culinary and family tradition meets a drive for innovation and invention in the sweetener-free sector.

We curate heritage soft drinks with no added sweeteners, supporting small-batch brands and real ingredients. Every bottle we sell is carefully reviewed for transparency and authenticity — so you can enjoy drinks the way they were meant to be.